Digital Marketing Manager Resume Template (ATS-Friendly Example)
Digital marketing manager resumes are judged on the numbers you moved: traffic, leads, conversion, and return on spend. The example below ties each role to the channels you owned and the growth you drove, framed so both recruiters and ATS can read it easily.
Tips for a strong digital marketing manager resume
- Lead with metrics — ROAS, CAC, conversion rate, and revenue attributed to your campaigns.
- Name the channels and platforms you have run, from paid search to lifecycle email.
- Show budget scale — the ad spend or team size you were responsible for.
- Highlight experimentation: the tests you ran and what you learned from them.
Digital Marketing Manager resume example
Bagus Wicaksono
Jakarta, Indonesia
SUMMARY
Digital marketing manager with 7 years scaling acquisition across paid, organic, and lifecycle channels. Data-driven operator who pairs creative campaigns with disciplined measurement to grow revenue efficiently.
WORK EXPERIENCE
Tiket.com
Jakarta, ID
May 2021 - Present
- •Managed a monthly ad budget of Rp 2B across Google and Meta, improving ROAS by 25%.
- •Grew organic traffic 60% year over year through an SEO and content overhaul.
- •Led a 5-person team spanning performance, content, and lifecycle marketing.
Sociolla
Jakarta, ID
Jun 2018 - Apr 2021
- •Cut customer acquisition cost by 18% through audience segmentation and bid strategy.
- •Launched an email automation program that lifted repeat purchase rate by 12%.
EDUCATION
Universitas Padjadjaran
Bandung, ID
Bachelor of Communication Science
GPA: 3.6/4.0
SKILLS
Hard Skills: Paid search, paid social, SEO, email marketing, conversion optimization, analytics
Soft Skills: Team leadership, budget management, cross-team collaboration
Software Skills: Google Ads, Meta Ads Manager, Google Analytics, HubSpot
LANGUAGES
Indonesian - Native
English - Fluent
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